Moothpaste – Fluoride Free 100g

• Fluoride-free toothpaste with a natural remineralising alternative
• Calcium Hydroxyapatite helps rebuild enamel, prevent decay and reduce tooth sensitivity
• Naturally whitens teeth without harsh abrasives
• Xylitol prevents plaque and bacteria from sticking to teeth
• Light peppermint flavour from Peppermint Oil
• Sweetened with Stevia Leaf Extract, especially kid-friendly
• Free from SLS, Alcohol, Saccharin, Titanium Dioxide and other nasties
• Suitable for the whole family!

A gentle, natural Fluoride-free toothpaste that actually does what it says on the tube. Our Moothpaste is a fabulous formula that took years to perfect and was developed alongside dental professionals and our customers, many of whom wanted a Fluoride alternative that still supported strong, healthy teeth.

Instead of Fluoride, we use Calcium Hydroxyapatite (HA), a naturally occurring mineral and the main building block of tooth enamel. It helps remineralise enamel, reduce sensitivity and support overall oral health, making it a great option for sensitive teeth, kids and anyone choosing to avoid Fluoride. We also use Xylitol, which helps stop bacteria and plaque from sticking to teeth, while Stevia Leaf Extract keeps the taste pleasant without added sugar. The result is a light, refreshing peppermint toothpaste that both adults and kids are happy to use every day.

Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser).

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

What ingredients do you avoid when making a toothpaste?

There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.

We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.

Why doesn’t your toothpaste foam as much as the other brands I’m used to?

For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they're superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.

What is Calcium Hydroxyapatite?

Embraced for its superior bioavailability, Calcium Hydroxyapatite enriches toothpaste formulations, promoting remineralization and strengthening enamel. When looking to formulate a toothpaste with an alternative to Fluoride, the science behind this ingredient left us without doubt. With a track record in preventing cavities and enhancing overall dental resilience, Calcium Hydroxyapatite stands as a champion ingredient in toothpaste formulations. In our Moothpaste Fluoride Free, we do not use nano particle sized Hydroxyapatite, rather a larger micron size between 20μm to 40μm that has a spherical shape.

Why doesn’t your toothpaste taste as minty as the other brands I’m used to?

Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.

Is Your Hydroxyapatite Vegan?

Yes. Although our bones and eggshells have a lot of Hydroxyapatite, this is not our source. The only non-vegan ingredients in any of our products are Fresh Milk (used in our Fresh Milk Cleansing Bars), Milk Protein, Honey and Beeswax. For those into chemistry, our Hydroxyapatite is formed by the combination of natural Ca3(PO4)2 and natural CaCO3 at high temperature. These compounds come from minerals, not from coral or bovine sources.

What shape are the Hydroxyapatite Particles?

This question comes about as a result of a paper that questions the safety of needle-shaped Hydroxyapatite. Our Hydroxyapatite is not needle-shaped. Below is the shape of the particles as seen under a microscope.

Order Processing

All orders are dispatched from MooGoo IRE HQ within 1 business day of receiving payment.

Free Shipping

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Flat Rate Shipping

Orders under €60.00 will incur an €4.95 flat-rate shipping charge. You can expect your order to arrive within 1 to 2 working days.

Returns

MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.

Read more on shipping and returns in our terms and conditions.