Some pet parents think that if their pet is not itchy or they’re not sensitive, they don’t need to use natural shampoo or products made with natural ingredients. Itchy or not, a natural bath is the best way to keep your pet’s skin healthy. Why? There are a few reasons. First, as with us, our pets only get one skin, which is why we need to care for and protect it as best we can. That’s why it is better to take a natural approach to pet care and use only natural and effective ingredients. We need to look for products that are actually good for their skin and overall health, rather than harmful and damaging. You wouldn’t believe how many harmful ingredients can be found in human and pet products. The majority of grooming products on the market contain synthetic fragrances and sulphates which can be highly irritating and can often cause skin conditions and problems such as dermatitis, allergies, itching, redness & irritated skin. We believe in the natural and safe care of pets. That means we only use natural ingredients that we know are good when ingested. If you could lick 80% of your body you would like to have totally lickable ingredients, right?