Who Checks the Accuracy of Labels?
Although label guidelines state that ingredients should be listed in order of weight, this is not well enforced in Australia. Most most people do not realize that the cosmetic industry does not have inspectors checking the accuracy of ingredient listed. With a little knowledge of how skin care products are made, it is very easy to see which products do not accurately show their real ingredients in order of concentration.
Below are typical examples of products whose main ingredients are submerged beneath organic ingredients with the aim of appearing more "natural".
Anonymous "Organic" Shampoo
The following is the ingredients list a popular "Certified Organic" Shampoo.. However we know this would not make a shampoo. If these were the ingredients in order of weight then the product would be a sort of herby soup.
A typical shampoo using this formula would really require the following as the major ingredients: Water, Olefin Sulphonate (petroleum based cleanser), Cocamidoproyl Betaine (Coconut based cleanser)...... However this shampoo lists the above.