"Faux Organic"

"My shampoo ingredients look more like salad..."

Water is a "Certified Organic" ingredient under most schemes. If 75% of the formulation is water, then a "Certified Organic" product is achieved before any other ingredients are even added. Organically grown ingredients are a very small percentage of the total formulation and not enough to make a difference, except to price. Recent surveys have found only a few products have genuine independent organic accreditation.

Washing products need something that cleans and foams. Organic extracts don't perform that function, so the label can be very misleading if it looks more like a salad then a shampoo.

There are some very good organic products, but we urge people to research before taking the label on face value. Many "organic" products are little more than re-branded supermarket formulas with a new label and new price.